Rina Shumylo
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KARAOKE CANS

Interactive beer cans to sing and celebrate together

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Challenge

Chernigivske Lager is one of the top-3 national brands in Ukraine owned by SUN InBev. The task was to design a limited edition packaging in honor of the Independence Day Of Ukraine. BBDO commissioned ILL&MATES studio to make illustrations and calligraphy.

 

approach

Chernigivske stands for Ukrainian dignity but yet very conservative. Aiming to create unique visuals and establish pride in history and knowledge of Ukrainian heritage, we combined calligraphy and lettering with illustrations of classic song motifs in Ukrainian book graphic style. Loving attention was paid to a color palette — the traditional tricolor — colors of Ukrainian embroidery.

 
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result

What do people do after having a couple of beers? Right, they sing. And here is how they do it. To celebrate the Independence Day of Ukraine we together with BBDO created the series of limited edition cans which contain lyrics of Ukrainian folk and popular songs. It’s even easier to sing together with your smartphone. Turn on the app, point the camera on the front of the can and the karaoke version of the song will start playing on the screen. Oh, a small fact — Ukrainians are well known for their love of music and singing songs.

Chernigivske’s conservative look has been given a contemporary touch, creating a unique still traditional expression that stands out on the market.

 
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awards

Award-winning illustrations and calligraphy: KIAF - Gold, ADC*UA Awards - Bronze, Golden Drum - Best, KAKADU Awards - Gold, Ukrainian Design The Very Best Of - The Best Of.

 

credits

Client: BBDO/ Sun InBev

Art Director: Rina Shumylo, ILL&MATES

Illustrators: Vika and Vita Lopukhiny, ILL&MATES