What do people do after having a couple of beers? Right, they sing. And here is how they do it. To celebrate the Independence Day of Ukraine we together with BBDO created the series of limited edition cans which contain lyrics of Ukrainian folk and popular songs. It’s even easier to sing together with your smartphone. Turn on the app, point the camera on the front of the can and the karaoke version of the song will start playing on the screen. Oh, a small fact — Ukrainians are well known for their love of music and singing songs.
Chernigivske’s conservative look has been given a contemporary touch, creating a unique still traditional expression that stands out on the market.